Californians can scrub personal info sold to advertisers with first-in-US law
www.theguardian.comThe new bill reinforces that all data brokers must register with the California privacy protection agency, and it requires the CPPA to establish an easy and free way for Californians to request that all data brokers in the state delete their data through a single page, regardless of how they acquired that information. If data brokers don’t comply with these rules, the bill stipulates they be fined or otherwise penalized.
Hopefully this becomes the standard nation wide. Having a single page where you can delete your accounts on multiple services with a single click sounds like a data privacy dream.
A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
Some Rules
- Posting a link to a website containing tracking isn’t great, if contents of the website are behind a paywall maybe copy them into the post
- Don’t promote proprietary software
- Try to keep things on topic
- If you have a question, please try searching for previous discussions, maybe it has already been answered
- Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
- Be nice :)
Related communities
much thanks to @gary_host_laptop for the logo design :)
- 0 users online
- 57 users / day
- 383 users / week
- 1.5K users / month
- 5.7K users / 6 months
- 1 subscriber
- 3.12K Posts
- 78K Comments
- Modlog
So what about data brokers not in the state, or even in the US? CA brokers could just reincorporate in another state, no? That is, the ones not incorporated in Delaware like many US companies.
The way laws usually work is (gross oversimplification):-
Different state, same country - they have to follow this rule when dealing with customers from California.
Different country - they can break the law, but then California / US can sanction them (i.e. no US-based company can directly do business with them)
There are workarounds to both but 99% of companies will just comply, at least on paper.
the full sentence you’re quoting is
i’m not a lawyer, but it seems to me that it’s saying the new bill would require data brokers to register with the CPPA in order to operate in california (regardless of where the companies are based). then, this registration process would force them to comply with the “delete their data through a single page” process (or pay a fine).
the rest of this article seems to support this interpretation.
Most of the big tech data barons are incorporated in California, and its not an easy thing to “up and move” corporations with 100s of billions of assests.
It will be easier, much easier, for them to comply, especially as seeing Delaware is also a liberal state, and very well may pass the same law at some point.
Can they just move the assets out to some random far-away jurisdiction? Say “we collect the data, but we actually sell it to this company in Panama and they have it, so we can’t give it to you”.
They could make it mandatory to store Californians’ personal data in California. I think that’s what EU requires? Then they can threaten them with closing their business in California if they don’t comply.
Texas
Ah yes, the old parent company with a sole employee and it’s address is a basement in a country where the laws they want to avoid don’t apply.