Californians can scrub personal info sold to advertisers with first-in-US law
www.theguardian.comThe new bill reinforces that all data brokers must register with the California privacy protection agency, and it requires the CPPA to establish an easy and free way for Californians to request that all data brokers in the state delete their data through a single page, regardless of how they acquired that information. If data brokers don’t comply with these rules, the bill stipulates they be fined or otherwise penalized.
Hopefully this becomes the standard nation wide. Having a single page where you can delete your accounts on multiple services with a single click sounds like a data privacy dream.
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Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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Most of the big tech data barons are incorporated in California, and its not an easy thing to “up and move” corporations with 100s of billions of assests.
It will be easier, much easier, for them to comply, especially as seeing Delaware is also a liberal state, and very well may pass the same law at some point.
Can they just move the assets out to some random far-away jurisdiction? Say “we collect the data, but we actually sell it to this company in Panama and they have it, so we can’t give it to you”.
They could make it mandatory to store Californians’ personal data in California. I think that’s what EU requires? Then they can threaten them with closing their business in California if they don’t comply.
Texas
Ah yes, the old parent company with a sole employee and it’s address is a basement in a country where the laws they want to avoid don’t apply.