mcc (@mcc@mastodon.social)
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Attached: 1 image So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214 You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new features that gather and report data directly to ad networks. You'd know this because Chrome displayed a popup. If you're a Firefox user, what you probably don't know is Firefox added this feature and *has already turned it on without asking you*

I’ve read up on how it works and it says it’s tracking how well or badly ads perform when shown to me. That’s tracking ads, otherwise called ad tracking.

What now?

It’s not tracking you. It’s not the same.

It’s tracking how well ads perform without tracking individual users. Tracking ads isn’t the problem. Tracking users is the problem. Before this the only way to track ad performance was by tracking users. This is a way to track ad performance without tracking users.

I still don’t want advertisers to know if their ads were effective on me

@hcbxzz@lemmy.world
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Tracking ads is also a problem, just a different one. The whole point of ads is to manipulate your behavior. There’s plenty of reason to not want to make that more effective

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A place to discuss privacy and freedom in the digital world.

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