The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.

🤮

I’ve been on the receiving end of one of those extreme campaigns. Let me tell you it’s no joke.

Imagine we’re all hatchlings running to the ocean shore for safety. Yeah, seagulls and predictors are picking us off one by one. It sucks.

Then a “life event” happened listed above and suddenly all the gulls look at you in straight in the eyes.

It was brutal. It was restless. It changed the way my family and my extended family protected themselves. I built piholes for anyone and everyone, recommended browser settings and plugins, and purchased VPN.

Stay low, stay private. And remember you’re being watched.

Have I been targeted by soap companies? Because I need a long, hot shower after reading that shit.

Oh no. Oh god please no.

An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.

Yeah, it’s hilarious, not at all depressing. I’m laughing all the way to a fascist dictatorship.