Facebook and Instagram to Offer Subscription for No Ads in Europe | Meta
about.fb.comTo comply with evolving European regulations, we're introducing a new subscription option in the EU, EEA and Switzerland.
I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that
Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.
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To add more context to it -
Meta is actually trying to
complycircumvent EU’s strict privacy policy.Recently, The EU’s top court said in July that Meta must first get consent before showing ads to users - a ruling that jeopardises the company’s ability to make money by tailoring advertisements for individual users based on their online interests and digital activity.
Source: https://www.euronews.com/next/2023/10/03/meta-could-charge-facebook-and-instagram-users-in-eu-to-go-ad-free-to-comply-with-privacy-
But it’s not ads in general I personally am opposed. It’s the fact that they have removed the option to show untargeted ads. I personally don’t mind ads but now they force either parsonalized ads or subscription
It was not their livelihood that was at stake, but the potential for more profit