YouTube has been testing a new way to show you ads that appear when you pause your video, and it feels pretty confident about them.
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Didn’t you hear? There was strong traction in the tests. They know what’s best for you. Shhhh
Traction = how many views and clicks ads got. Such a useful traction for users
“Research Results: showing people more ads gets us more ad views. Conclusion: We need to show people MORE ADS”
The clicks are all “oh god oh god make it stop” clicks but no matter to them.