Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads
www.404media.co“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”
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This is why I generally ensure my phone is configured ahead of time to block ads in most cases. I don’t need this garbage on my device.
As for how they could listen? It’s pretty easy.
By waiting until the phone is completely still and potentially on a charger, it can collect a lot of data. Phones typically live on the nightstand by your bed at night; and could be listening intently when charging.
Similarly it could start listening when it hears extended conversations; simply by listening to the microphone for human speech every x minutes for y minutes. Then it can record snippets; encode them quickly and upload them for processing. This would be thermally undetectable.
Finally it could simply start listening in certain situations; like when it detects other devices (via BT). Then it could simply capture as many small snippets of your conversation as it could.
Aren’t they all already listening always? I mean, how else does it hear you say “Ay yo Siri” otherwise?
the phone’s processor has the wake up word hardcoded, so it’s not like an ad company can add a new one on a whim. and it uses passive listening, so it’s not recording everything you say - I’ve seen it compared to sitting in a class and not paying attention until the teacher says your name.
Have you seen this code though? Every time I hear a statement like that, I have to wonder if you’re all just taking their word for it.
I don’t take their word for it, unless they show me that code and prove that it is the code running on all the devices in use.