I work for a company that does marketing, and they are seriously struggling right now because TV and Social media ads are getting more expensive, while at the same time becoming less effective.
Yes. This is true.
Because ads suck and people hate them. Whats the new way? Be good at what you do so people talk about your brand. Show up in searches when I’m looking for you. That’s it.
Oh good. Because if there’s a profile of my advertising preferences out there, it knows that when I am forced to view an ad, I look away from the screen, turn off the volume, sigh dramatically, and say “Fuck <this product> right in the ass.”
This was happening to some extent 10-12 years ago when I first signed up for Facebook. There would be an ad for Target and it would say “Your friend Jimmy Smith likes Target”. And then I’d ask Jimmy if he follows the Target account on Facebook, and he’d say hell no.
This always seemed shady as fuck, and that was before Facebook got much much worse.
I work for a company that does marketing, and they are seriously struggling right now because TV and Social media ads are getting more expensive, while at the same time becoming less effective.
Yes. This is true.
Because ads suck and people hate them. Whats the new way? Be good at what you do so people talk about your brand. Show up in searches when I’m looking for you. That’s it.