Marketers tell antitrust cops privacy proxy will make it harder to protect kids online, etc etc
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Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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Good for Google (ikr) for basically telling other tracking/ad companies to f*** off.
Also, bad, for the monopoly reasons.
I see iOS folks getting told to use Private Relay(?) all the time (with i-something disabled). How is this any different than that, other than being run by G?
Not going to use it myself, but I guess its sort of a step in the right direction for the uninformed tech-illiterate. The next step would be to show the average person how to do the same thing without G’s help.
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Centralize the internet MORE until there is only ONE SITE. Only then will it be PERFET.
Isn’t Elon attempting that with X?
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I’m sure Google has their own shitty reasons, but also get bent, shitheads 🖕
of course Google wants to know everywhere you go
This is Google’s reasoning. Before now, they didn’t have a good excuse for getting a list of every web page, or at least every domain, you visited. Now they get it expressly from your specific Google Chrome installation, with your IP address, and the name of the destination.
That data is genuinely anti-competitive, but the competition has always been in violating as much user privacy (for maximum profit), as possible.
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This is the best summary I could come up with:
IP Protection, previously referred to as “ip-blindness” or “Gnatcatcher,” is a proxy system similar to Apple’s Privacy Relay.
MOW objects to this project as a violation of Google’s commitments to the CMA, a set of promises the ad biz made to the UK competition watchdog to win approval for its plan to replace third-party cookies with Privacy Sandbox technologies.
“Google’s IP Protection means ISPs will no longer have visibility of data via an IP address whist leaving Google with the ability to monitor and process data at all times,” says a letter from MOW’s London-based legal representative Preiskel & Co LLP to the CMA and to UK telecom regulator Ofcom, which was provided to The Register.
And marketers, like law enforcement agencies, fear that privacy technologies will leave them in the dark and without the lucrative data they’ve come to depend upon.
For example, one pseudonymous individual who claims to help advertising clients optimize Google AdWords campaigns says that IP addresses play a critical role in fraud prevention.
“This is a blatant and egregious breach of the commitments made by Google to the CMA to prevent it acting in an anti-competitive fashion,” said Tim Cowen, co-founder of MOW, in a statement provided to The Register.
The original article contains 777 words, the summary contains 205 words. Saved 74%. I’m a bot and I’m open source!