Like what the title says. There’s always a catch unless it’s FOSS. So, what is the catch with them giving games for free that you can keep forever? What will the developers of the games get as a thank you?
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To lure people away from Steam and onto their platform. There is no ulterior motive. Origin does/did (IDK I haven’t played an EA game in years) this too for the same reason.
This. The court documents from the trials vs Google and Apple even showed that they divide how much they pay the publisher for the giveaway by the number of users acquired to determine the cost per user.
Amazon games does it too.