Petition: Ban behavioural data extraction for advertising
petition.parliament.ukBan the extraction of peoples behavioural data for advertising purposes. This extraction can happen on most internet-connected devices 24/7. Data is sold through Real Time Bidding (RTB) system which is easily accessible and data may be de-anonymised. We think fines show GDPR may not be adhered to.
Please sign this petition to get this topic discussed by the UK government.
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A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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Come on, ban ALL data collection for ads. This will be good for privacy, and for the environment. The internet will save enormous amounts on power and hardware.
Damn, I hadn’t even thought about the environment impact! Is there any research quantifying that?
There is, even though they are estimates. https://www.newscientist.com/article/2347683-online-adverts-estimated-to-use-as-much-energy-as-a-small-country/
It’s insane that this is even needed. Show me ads for things relevant to the content of the web page and nothing else. If I’m reading about furnace filters, sure, show me an ad for buying furnace filters, I might buy from you, but don’t follow me around for 2 weeks shoving furnace filter ads in my face. If I’m not reading about them anymore, I’ve moved on.
The added benefit of this approach for advertisers would be that you can literally embed the ads in the page, making ad-blockers ineffective. They literally chose the worst method for everyone involved.