From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You – The Markup
themarkup.orgA spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences.
Not posting an archive link because this is an interactive data story and can’t be fully captured by any of the archivers.
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Some of these “segments” are concerning. “Bottled Up Stress”, “Finacially Struggling Senior”, “Reliant on Credit”
Might as well create a segment for “Easy marks for conmen”
Yep! They even have segments like “Concerned with self-image”. Really fucked up stuff…