How a little-known tool is sweeping the real estate industry by giving instant access to vast amounts of homebuyer data
therecord.media
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When Florida real estate professional Susan Hicks discovered the app Forewarn over a year ago, she was shocked to learn that for a service costing about $20 a month she could instantaneously retrieve detailed data on prospective clients with only their phone number.

Its just a people-searching tool similar to Spokeo or Intelius or one of hundreds of others. Nothing new.

Some might be shocked to see what kind of info you could find. Other more knowledgeable people know this is a thing that has existed for a long long time.

Yes, and almost all billion-dollar tech companies are simply taking something that already existed, slapping a new UI on it, and marketing it to a specific group of people.

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