The complaint claims that Babeland and Good Vibrations websites uses Microsoft's Clarity tracking software to see what visitors searched for and bought.
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Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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I knew sites used heat maps to see what people click on but I was surprised when our developers showed us actual video of users moving their mouse. I didn’t know that was even a thing.
I don’t think this is inherently a problem, if the data is anonymized.
Yep, microsoft clarity is pretty useful, if you don’t wanna be tracked, just use an adblocker.