United Airlines starts serving passengers personalized ads on seat-back screens
www.cnbc.comUnited's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.
The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.
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I flew Icelandic air recently and they had A 4 minute long ad playing with no way to skip or mute that had to play before the entertainment system was available. It played a soon as you turned it on!
I had to unplug and look away for 4+ minutes