YouTube has been testing a new way to show you ads that appear when you pause your video, and it feels pretty confident about them.

If it were visual ads with no audio, I actually think this is a good idea. When you pause you’re ready for an interruption of sorts: it jars the brain less.

I’d still want to be able to maximise the video still frame to see details sometimes. Just yesterday I watched a 3blue1brown with a brief freeze-frame of extra detail to read if you wanted (and I did!)

I’ve been getting this on the YouTube app on shield TV and fire TV stick lately. It’s as you said; just click dismiss on the ad and it goes back to full screen.

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