Microsoft starts testing ads in the Windows 11 Start menu
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The first ads in the Windows 11 Start menu will look familiar.

Basically the same idea as “what the market will bear.”

That whole sentiment only works in a monopolistic / oligopolic market. In a free market, competition would make companies sell better products. Only if there is no decent competition does enshittification work.

No; in a free market without regulation. the bigger fish outcompetes the smaller ones, or buys them outright. Which then is exactly why enshittification works in the first place.

What you’re saying is true, but in my book, a market is not free because of the lack of regulations.

Free markets are not stable things, and without regulation, they fail. Regulation keeps markets free. My definition of a free market is the econ 101 one, which is many competing companies, who all are individually unable to affect market prices. Not the weird ancap one, where we throw the reins in between the horses and let companies consolidate into a fascist dictatorship.

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