Supermarkets profits have never been higher and yet we’re all in a cost of living crisis. Now some have said it’s naked profiteering while others have said it must be something else. Most supermarkets work on a 1-3% margin which means they turn billions to make millions but if their profits are up… how else might they be making those sweet Benjamins? Or in the UK those sweet sweet King Charles. It’ll come as no surprise to anyone that the profit margin on our data is much higher than food and the value of our data is only going up and has no sale-by date on it, unlike these bananas. Let’s look at why supermarkets are becoming data brokers, how much your data is actually worth and what we can do about it. Subscribe - http://www.youtube.com/channel/UC0HAW8tgFA_xEmeUupuRwiA?sub_confirmation=1 Chapters - 🛒 0:00 - Intro - How supermarkets are becoming data brokers (Tesco, Sainsbury's, Aldi, Morrisons, Lidl, Co-op, Walmart etc) 🛒 0:44 - Part 1 - Clubcard points. 🛒 2:24 - Part 2 - The Mobile Loyalty App. 🛒 4:49 - Part 3 - Beyond your purchases 🛒 6:18 - Part 4 - The future of data OTHER VIDEOS - Facebook - 👉 The Evil Business Model of WhatsApp - https://youtu.be/YumfmeBYPhQ 👉 How Facebook uses your period data to sell you stuff - https://youtu.be/WazCiuVKlbY 👉 Facebook Shadow Profiles explained - https://youtu.be/sR8M8hZxuPo 👉 Every toxic thing Facebook did in 2021 - https://youtu.be/aRWB81qrzts 👉 Can Facebook be forced to delete the algorithm? Yes, here's why. https://youtu.be/fHZftxVdeGM Amazon - 👉 Amazon Go's toxic longterm plan - https://youtu.be/YQCpHVWxUrE 👉 Every toxic thing Facebook did in 2021 - https://youtu.be/ha4_2GS2_HA Twitter - 👉 Why is Twitter so toxic - https://youtu.be/lT7e_P8rfuk Everything else - 👉 Why Tinder ruined your dating life - https://youtu.be/pNR2We-Srro 👉 The Rise of Dark Patterns - https://youtu.be/cjMbtDcHL7k 👉 All the privacy issues in Clubhouse app - https://youtu.be/HfZJZl22mg0 👉 8 counter-arguments to common privacy misconceptions - https://youtu.be/7RcjYdn3I5U 👉 You're wrong about the value of NFTs - https://youtu.be/zfPYMRbSne4 👉 How social media has changed how we talk - https://youtu.be/gZ-nW2kRkuY 👉 Here's why you don't read the terms of service - https://youtu.be/zni2DiCQ7rU 👉 The Tesco Clubcard Data Scam - https://youtu.be/bnhNQTsWCMc ———————————— 💬 let's chat about data / privacy / the internet on Reddit - https://www.reddit.com/r/TheInternetExplorers 💬 I've also got a Discord - https://discord.gg/rGcht3SJyV ✍️ Follow on Twitter http://Twitter.com/Thismademecool 📧 Join the mailing list - https://bit.ly/30eHZ7I ✨ Join the internet explorers on Patreon - https://www.patreon.com/SimonCaine 🎧 My podcast - https://podcasts.apple.com/gb/podcast/ask-the-industry-podcast/id946220937 ———————————— All elements were created by me, comedian Simon Caine. ———————————— #supermarkets #tescoclubcard #tesco ———————————— My gear (affiliate links) Camera - https://amzn.to/2YezaZl Lens - https://amzn.to/2Y1yjuQ Ring light/stand - https://amzn.to/3gTKhiI Software - https://amzn.to/2Y449Hr Graphic Tablet - https://amzn.to/3gOXGbX Green screen - https://amzn.to/3ePYD1H Phone - https://amzn.to/323MtPF ———————————— This is the best for the algorithm... no need to read it (I've been told it's important / helpful) Simon Caine is an English award-winning comedian, writer, author, podcaster and human based in Edinburgh Scotland. He makes a video a week, released every Sunday. Over the last decade, he's performed all over the world, from London to NYC to Australia. His most recent show "every room becomes a panic room when you overthink enough" got 5* reviews at the Edinburgh Fringe where he sold out the run. Previously he opened for Trevor Lock, Ben Miller and Henry Ginsberg as well as gigged on the same bill as people like Terry Alderton, Mark Dolan, Matthew Crosby and Bec Hill. He's been featured in the Huffington Post “Tweets of the Week” feature several times and had jokes/writing appeared in The Poke and other publications. He hates writing in the third person.
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A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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Theres always the 867-5309 trick.
Used it last week on a trip to the PNW, still works. I didn’t know the area code locally but asked the checkout guy, popped in Jenny’s number as the rest and boom.
That number probably exists with every area code so you could just use your local one if you don’t know.
Exactly what I did!
Protip: Many grocery stores allow you to just grab cards without signing up (in the US at least). You can tell them you’ll send it in later.
Then, you can use whatever the fuck info you want and still get the “rewards” so it’s not attached to you. If you use the apps on your phone, make sure they don’t have bluetooth access.
Pseudonymous data isn’t anonymous. And they can probably just match it to your CC info anyway.
Yes-- same with bluetooth or ordering groceries for delivery and giving your home address. There’s always ways to leak data and make it no longer anonymous. However, from my knowledge of how some of these datasets work, they aren’t putting in a lot of effort into truly trying to make sure the joins are 100% accurate because it rarely matters. They generally don’t give a shit about you as an individual. The most common uses of the data are for advertising and mistargeting doesn’t cost enough to justify the time to verify the data.
Paying in cash though can make it anonymous, or by using virtual cards that mask your card id.
Unfortunately, my experience is you have to register them first. I too have a worthless piece of unregistered plastic like that (Kaufland Card).
Sure, but you can usually register with fake info though. I’ve never seen one really verify much of any information.
Just use one of those email forwarding services that generates unique addresses.
everyone can sign up as “JP Morgan” at “555 Fuckoff Lane”. I’m guessing it might be better if we all standardize to make it harder to connect the sold datasets. If they have address checking we should find some tiny town with 200 people from google maps.
Why not to have Bluetooth access?
I am guessing Bluetooth beacon tracking
Interesting, I had no idea this was a thing!
But thinking about it, kinda makes sense for the shops to install them. For their benefit…not ours