Ever feel like throwing up your hands and giving up on taking control of your online security? How technology companies market their cybersecurity products might have something to do with that.
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Yeah, this is definitely an issue that needs attention.
But…
That thumbnail. What secret is that hacker carrying in their little tummy basket? It looks like a scrumptious little bitty secret
This might also apply to many news article for software vulnerabilities.
If it’s not a 0day, a patch is already available. So users shouldn’t do anything particular if there’s (semi)automatic update, which is the case for Win, iOS, and many Linux distributions.
It’s worth people’s attention if it’s a critical 0day where user need to mitigate manually, or if users need to update manually due to lack of auto update.
The gist is that marketing uses scare tactics, then consumers fall for the fear and believe that…
Pretty much. I’d add one other factor to the mix: The threat is amped up so much that people become overwhelmed and say screw it they can never keep up with the threats so they’ll just take their chances - they’ve been okay so far.