Threema setzt auch mit neuem Besitzer auf Datenschutz und Swissness
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Der Schweizer Messenger Threema erhält einen neuen Eigentümer aus Deutschland. Am Datenschutz soll sich nichts ändern.

Translated from German (with DeepL):

The Swiss messenger service Threema is being acquired by the German investment company Comitis Capital. Both the company and Threema itself emphasize that the arrival of the new investor will not lead to any significant changes for the time being. The company headquarters and servers will remain in Switzerland, and the management team will stay unchanged.

A financial investor with a broad portfolio

Comitis Capital is a young private equity firm, not a technology company. It invests in various industries, including a UK-based supplier of vegan meat alternatives and a manufacturer of dog accessories.

Its business model consists of providing financial support to promising companies so that they can grow and establish themselves internationally. “Comitis now clearly sees this potential in Threema too,” says SRF digital editor Tanja Eder.

Data protection as a business model

The strong focus on data protection is considered a key strength of the messenger. Precisely because US tech companies are coming under increasing criticism and digital sovereignty is gaining in importance, Comitis sees this aspect as a clear unique selling point.

Whether this will remain the case in the long term is unclear, according to Eder. If Comitis were to conclude at some point that it would be more profitable to collect Threema customer data or sell the company, no one could prevent them from doing so.

Trust in the authorities remains an issue

In Switzerland, federal authorities and the military also use Threema for internal communication. Even though everyone involved is aware that there is no such thing as absolute security, Threema still has advantages over its competitors.

For example, Threema’s source code is openly accessible. Experts in the fields of data protection, IT security, and research regularly check whether the company is keeping its promises. Government agencies can also carry out their own checks.

Hardly any alternatives on the market

Good alternatives to Threema are rare. “Apart from WhatsApp, which dominates the market, there is simply not much room for other messenger services,” notes the digital editor.

Signal is considered another secure messenger alongside Threema. However, it is operated from the US, albeit by a non-profit foundation and financed by donations. In Switzerland, Proton offers encrypted emails, but does not have its own messenger service.

“Given this limited offering, we can only hope that privacy-friendly communication services will gain in importance in the future,” says Eder.

Then it is still not true. Signal has over 11 million users in Germany, Threema has 8-10 million users.

Yes, I know WhatsApp is biggest overall. But for Threema to say that the competition is WhatsApp and that’s it… Is a wrong market analysis imo. In the “privacy conscious” segment signal is the biggest. Threema’s biggest competitor in Germany is Signal, not WhatsApp.

Ontimp
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Depends. Signal is the strongest competitor within that niche, but overall both will only grow if they capture marker share from WhatsApp; which is perfectly feasible as they are in principle perfectly viable substitute products and it’s mostly the monopolistic pressures of WhatsApp’s preexisting user base. In my personal experiences, Signal, Threema, Matrix, etc. see use within relatively closed bubbles (i.e. I moved my family over to signal, or a work project team uses Element for Matrix, etc.). But more and more people you run into in Germany already have a second messenger that is not owned by Meta in their phone and I would hence expect that WhatsApp’s market share will drop over the next few years. Signal imo has the lead here as it works with phone numbers too, so you don’t need to know someone else’s handle

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