With the looming presidential election, a United States Supreme Court majority that is hostile to civil rights, and a conservative effort to rollback AI safeguards, strong state privacy laws have never been more important.

But late last month, efforts to pass a federal comprehensive privacy law died in committee, leaving the future of privacy in the US unclear. Who that future serves largely rests on one crucial issue: the preemption of state law.

On one side, the biggest names in technology are trying to use their might to force Congress to override crucial state-level privacy laws that have protected people for years.

On the other side is the American Civil Liberties Union and 55 other organizations. We explained in our own letter to Congress how a federal bill that preempts state law would leave millions with fewer rights than they had before. It would also forbid state legislatures from passing stronger protections in the future, smothering progress for generations to come.

Preemption has long been the tech industry’s holy grail. But few know its history. It turns out, Big Tech is pulling straight from the toxic strategy that Big Tobacco used in the 1990s…

Needing to make a subtly different version of a website to serve to every state and country to be in full compliance

do they need to? I don’t think so. they could just follow privacy best practices everywhere, if they can’t afford to do whatever they want with user and visitor data.

they don’t want this solution, however, but in my understanding instead to force every state to have weaker privacy laws

do they need to? I don’t think so.

Why not? How can you be sure that all these laws are going to be about all the same things and not have many tricky edge cases? What would keep them from being like that? Again, these laws give unique rights to residents of their respective states to make particular demands of websites, and they aren’t copy pastes of each other. There’s no documented ‘best practices’ that is guaranteed to encompass all of them.

they don’t want this solution, however, but in my understanding instead to force every state to have weaker privacy laws

I can’t speak to what they really want privately, but in the industry letter linked in the article, it seems that the explicit request is something like a US equivalent of the GDPR:

A national privacy law that is clear and fair to business and empowering to consumers will foster the digital ecosystem necessary for America to compete.

To me that seems like a pretty sensible thing to be asking for; a centrally codified set of practices to avoid confusion and complexity.

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