TV software is getting loaded with ads, changing what it means to own a TV set.
“The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset…”
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Pi Hole successfully blocks all that.
Note I have my router redirecting all requests to port 53 (DNS) to the pi hole for those things that don’t obey the DHCP DNS. Not sure if Roku is one of those offenders, but I haven’t seen a Roku ad in years.