Opting out of targeted ads, and a 'right to be forgotten': Government agrees to sweeping privacy reforms
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The government has agreed to proposals that would allow Australians to opt out of targeted advertising, require search engines to "de-index" certain information about them, and draw small businesses into Australia's privacy scheme.
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This is the best summary I could come up with:


Social media companies follow us wherever we go online (and occasionally offline), learning intimate details they can use to target advertising.

Millions of Australians have been implicated in data breaches compromising passport details, health information or other sensitive communications held onto long past when was reasonable.

Now, the federal government has committed to overhauling Australia’s privacy laws following the recommendations of a major review first initiated by the former administration.

Among the proposals the government has tentatively agreed to is also the idea that individuals should have the right to require an entity to delete or de-identify their personal information.

The government agrees in-principle that people should have that right, including being able to require search engines to de-index certain information about them, meaning it would not show in their results.

The government has flagged it will continue working on the reforms into next year, with fresh rounds of consultation to come for some of the most complex proposals, as well as likely transition periods for those affected.


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