There is a community forming right now that aims to write a MOBA from scratch, mostly fueled due to the Vanguard incident on Linux. I am not affiliated with the project, but wanted to raise attention to it (as I am currently on cold League turkey since a month).
I wonder if marketing this as “replacement to League” is the best move or if it should market itself as simply a new MOBA
At this point, LoL has become synonymous to MOBA.
A bit like Kleenex has become synonymous to tissues.
As long as they don’t tow the line with copyrighted LoL material, they should be good to go.
I think if they can do it without incurring copyright lawsuits, then yeah it’s probably a good marketing move.