What’s your data really worth? | Proton
proton.meThere’s a saying that data is the new oil(new window) because of how valuable it is to the digital economy. But what’s the value of your data, personally? Depending where you live, information about you could be worth at least several hundred dollars a year to Facebook and Google alone.
For someone living in the United States, your data generated over $600 in revenue for just those two companies last year, according to our analysis of their regulatory filings. (We explain how we reached this number below.)
That doesn’t include the income you generate for other ad tech companies, data brokers, internet service providers, dark web marketplaces, and any number of other entities that leach profit out of your behaviors and attributes.
A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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Wow, that’s much higher than I expected honestly. Figured it was maybe half or a third of that.