Mostly to avoid conspiracies. The intended users are people who want to protect vulnerable family members.

Another purpose is to demonstrate that the big social networks could get rid of disinformation if they wanted to - “look what 1 person can achieve, in their spare time”, kinda thing.

The only time I use ddg is to find conspiracy sites to add to the blocklist I maintain. All the trash rises to the top in that search engine. It’s rubbish.

Don’t worry, this time next week they’ll be on to the next thing to be angry and afraid about.

One nice feature of Kbin is you can block domains. So when I block rumble.com right after typing this, I won’t see any more videos from rumble in all communities.