Time to update this:
One time I put in my card, but the pump couldn’t show me an ad because it crashed. My card was stuck in the pump. The guys inside tried resetting the pump but that didn’t work, so they said it’d be a week before someone came around to fix it. I had to cancel the card and get a new number. All because I couldn’t watch the ads.
Yes, that’s it. People born in the early part of last century (my grandparent’s era) only knew over-the-air TV which in the US included commercials. It was just part of reality, like billboards by the highway.