There is a not insignificant portion of the population who hates buzzwords like you or me. But I am not management and I assume neither are you. So we can only surmise that we too would embrace buzzwords if we are put in a position to pitch our ideas to project managment/VPs.
The reason is Venture Capital: Buzzwords might be the only thing that tethers the money people to reality.
A while back there was the Keurig mania and VCs were unwilling to fund ideas unless they could create subscriptions even if the idea doesn’t work for the product they want to sell as a service. Your chances of getting funded grew exponentially if you tacked on “Keurig, but for <service we offer>”. This sometimes created paradoxes like Juicero, whose subscription based juice packs could be crushed without their expensive and over-engineered juicing machine. It’s function was to just put pressure on a juice sachet that many people began simply rolling tightly to get more juice than the machine itself.
2 years back, the buzzword was blockchain, now it’s LLM and AI. 4 years back I think it was “Big Data” (or was it 2015?)
Anyway… Buzzwords exist to make money people feel smart about themselves. They are simply a tool of flattery.
Only exception to this is Academia or Finance I think.
Not OP but: It may not be assumptions but personal anecdote. I guess it takes concerted effort by significant number of individuals to find out if this is happening.
There is a not insignificant portion of the population who hates buzzwords like you or me. But I am not management and I assume neither are you. So we can only surmise that we too would embrace buzzwords if we are put in a position to pitch our ideas to project managment/VPs.
The reason is Venture Capital: Buzzwords might be the only thing that tethers the money people to reality.
A while back there was the Keurig mania and VCs were unwilling to fund ideas unless they could create subscriptions even if the idea doesn’t work for the product they want to sell as a service. Your chances of getting funded grew exponentially if you tacked on “Keurig, but for <service we offer>”. This sometimes created paradoxes like Juicero, whose subscription based juice packs could be crushed without their expensive and over-engineered juicing machine. It’s function was to just put pressure on a juice sachet that many people began simply rolling tightly to get more juice than the machine itself.
2 years back, the buzzword was blockchain, now it’s LLM and AI. 4 years back I think it was “Big Data” (or was it 2015?)
Anyway… Buzzwords exist to make money people feel smart about themselves. They are simply a tool of flattery.
Only exception to this is Academia or Finance I think.