data brokers legally have to comply with removal requests, but there’s thousands of them and they make it difficult to do. incognis service is that they just do it for you

they will stop contacting data brokers to remove your data when your subscription runs out. and I guess they could? not sure what it would pay for, but there’s also other companies that provide the same service as them so you could swap

the thing with honey was fishy because they didn’t have an obvious monetization plan, it was just a free extension. incogni has a subscription plan and its also an established business model so idk probably alright