Because it operates on the data of UK residents.
The internet has made everything really weird in terms of jurisdictions. You can have photos of UK citizens taken in the UK and stored on a UK server, and if a company from somewhere else scrapes the data without permission and moves it out the UK, that doesn’t obviously mean that it’s now fine to use for whatever.
Now of course the law has to have some jurisdictional limits, but it’s not surprising that there has been some disagreement about where they are.
Yeah but they don’t use LLMs for this, they’ll use some other kind of machine learning mixed in a big pipeline of data processing. It makes it really hard to guess how much work it would take to fix. It might require retraining, might just require an easy patch of the rest of the pipeline.
My guess is that they’re just shitty jumpers and there’s nothing to fix anyway.