That’s the neat part, you can’t, because the companies that run ad networks (e.g. Google and Meta) intentionally make the consumer behaviours market as opaque as possible. As the market maker, they have an economic incentive to withold information from their customers, because any mistakes from market participants due to information assymetries directly translate to profit surplus for the market maker.
We have long since moved on from simple pay per click/view pricing models to pay per “impression,” the definition of which is not clear even to the companies that purchase the ads.
And in a somewhat ironic twist, one of the motivations for such extensive surveillance is the desire to quantify such ROIs. Statistics and analytics such as click through and conversion rates all require tracking user behaviour across vast networks.
That’s the neat part, you can’t, because the companies that run ad networks (e.g. Google and Meta) intentionally make the consumer behaviours market as opaque as possible. As the market maker, they have an economic incentive to withold information from their customers, because any mistakes from market participants due to information assymetries directly translate to profit surplus for the market maker.
We have long since moved on from simple pay per click/view pricing models to pay per “impression,” the definition of which is not clear even to the companies that purchase the ads.
And in a somewhat ironic twist, one of the motivations for such extensive surveillance is the desire to quantify such ROIs. Statistics and analytics such as click through and conversion rates all require tracking user behaviour across vast networks.