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Nothing here is incompatible with the principles of free software. The feature isn’t for the “sole benefit” of advertisers - it’s beneficial to users specifically because it attempts to shift the paradigm from one where they have essentially no privacy regarding their online activities whatsoever, to one where they give up literally nothing about their privacy.

And they are not selling data - I believe that to be a straight-up lie. I’ve searched extensively to find out if anything is being sold here. I have no doubt at all that if they were, the headlines would be about Mozilla selling user data, rather than about tracking users.

From their FAQ:

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Wait, what? You think they’re not planning on getting paid for providing this data to advertisers?

P.S. It looks like Mozilla’s Data Privacy FAQ is going to need updating. It doesn’t even mention this stuff. As the noyb complaint points out:

  1. The Respondent does not provide any information at all in its privacy policy with regard to “PPA”. Neither in the general privacy policy (enclosure 9) nor in the privacy information for Firefox (enclosure 10) is any relevant information apparent.
  1. The last update of the Firefox privacy policy took place on May 13, 2024.
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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

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