“Last month, Mozilla made a quiet change in Firefox that caused some diehard users to revolt…”

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In a capitalist world, it is possible (and prudent) to treat your customers like customers. Your line will still go up, and for longer. Yes, if you treat them like products, your line will go up faster, until it won’t.

E: if they made this ad network an opt-in with a proper explanation, many people would have opted in. Not everyone, but many would have. And their reputation would not have been sullied.

if they made this ad network an opt-in with a proper explanation, many people would have opted in. Not everyone, but many would have. And their reputation would not have been sullied.

Bingo!

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