Campaigns Can Now See What You Watch on TV. It’s Changing Everything.
www.notus.org
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Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with little transparency on how it’s happening.

Televisions that can stream platforms like Hulu or Max usually come loaded with technology that collects information on what viewers are watching, and buyers consent to have their viewing tracked when they open their new TV and click through terms of service agreements. Sometimes, data firms can connect those viewing habits to a voter’s phone or laptop via their IP address, promising a trove of information about an individual and the ability to track them across screens.

Other times, firms focus on dividing households into groups based on what they’re watching, how they use their TVs and how many campaign ads they’re seeing, which is a boon to political campaigns eager to target specific groups of voters. Connecting this data to voter files is increasingly a focus — a move that adds individual voting habits into the mix.

Problem is, wife is the one who insists on having TVs and I know she won’t use Jellyfin.

All spouses can be taught to use Plex or Jellyfin. It just takes the right approach and some determination. Mine is now sailing the high seas with the finest of us.

All spouses can

Sorry, did you sleep with my spouse or what?

I’m sorry, but yes. She couldn’t resist my encyclopedic knowledge of self-hosted streaming options.

Okay I will learn more about self-hosted streaming options and hit spouses on the street.

Change the wife

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