Google's new AI-powered 'Search Generative Experience' algorithms recommend scam sites that redirect visitors to unwanted Chrome extensions, fake iPhone giveaways, browser spam subscriptions, and tech support scams.
(In the case that someone in Lemmy still use Google)
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My theory is that Google wants to move towards vector symbolic representations for pages in search rather than page caching. It would make index storage and retrival orders of magnitude cheaper for them if they can design a scheme that works well.